A lot of women in business struggle with being overly nice. When people ask us to do something, such as give away our time for free, we have a hard time saying no. This is part of the “Good Girl Syndrome”- we want everyone to like us and we don’t want to make anyone mad. Often times we say yes when we should say no, and then silently berate ourselves. The energy cost of saying yes too much is very great. In fact, giving our time and services away for free, or at a discount, is one of the number one ways that women underearn. (Underearning is the pattern of consistently earning less then you need.)

Here is a tip to help with this. Use “the pause”. The next time someone asks you to do something for free or at a discount, refrain from answering. Simply say, “let me think about it. I’ll get back to you tomorrow.” It is ALWAYS okay to ask for time to think about something. Once you have some distance, and the person is not right in front of you, it is easier to think clearly. If saying yes is not in your best interest, you can plan your response. “Yes, I see the need, but all my extra time and energy is spoken for right now.” “Thanks for the opportunity, but it simply doesn’t work for my business to do that right now.” Using the pause helps the internal good girl gain perspective.