I have a great bikini waxer. (Ok, there is a lot of Mediterranean in me. Need I say more?) But I realized one day that I didn’t know what other services she offered, and I was curious. (Talking takes your mind off the pain.) I mean, she couldn’t spend the entire day ripping out women’s leg hair, could she? Turns out she does massage, facials and all sorts of neat stuff. I told her to post a big fat menu of her services on the wall so all of her clients would be clear what else she could do for them. I mean, if I didn’t know, I bet other people don’t either! She said she just assumed that people knew the array of services she is licensed to give. (She is an aesthetician.)  

I stared up at her from my prone position. I can’t even spell aesthetician. Besides, that’s not the point. Even if her clients did know all her services, she would still sell more services if there was a beautiful menu to shop from, hanging right at eye level….

So last week I went in and there it was. A great menu. (I had no idea how many services I really want and need!) I asked her more about her massage services and she told me she does this really cool Balinese massage. As she described it, I wanted it! But how the heck would I even know she offered that? I told her she had to put up a special framed description of this particular massage and post it where all her clients would see it.

The point? With everyone worried about bringing in new business, there is money to be made from your current clients! Don’t assume people know every service you offer. And if they do, remind them of your offerings.

Are your current clients clear about all your services?