Fear of being seen as pushy

Well, I just broke my rule. I try to send out only two emails a month (newsletter and general tip/info) but there are some interesting local events coming up, and thought people may want to know about them. I worry about sending people too much stuff, about being perceived as being too “pushy”. Interesting. Then I was reflected on an intro meditation class I just took. I am contemplating taking a follow-up three month meditation intensive, and had briefly read a short flyer about it. I was waiting for our instructor, at the last class, to mention this upcoming intensive. She never brought it up. So I finally asked her about it. When she told our class about it, many of my classmates were intrigued and downright excited about the possibility. I think she didn’t want to be perceived as “selling” or being pushy. But often times people WANT to know what we have to offer! What about you? Do you neglect to tell people about events or services for fear of being seen as pushy? Could people benefit from knowing about them?