One of the most frustrating things I’ve learned about marketing a service-based business (though this applies to many businesses) is how often people have to be exposed to you before it occurs to them to hire you. I’ve heard the number “seven” many times in connection to this- people have to be exposed to you at least seven times before they hire you. Good grief! This can make it difficult to measure the effectiveness of your marketing.

But remember- marketing is the cumulative effort of putting yourself out there. And there are many ways to put yourself and your business out there in the world.

I think my newsletter works well in this regard. Every month, people are exposed to me yet again. (Though I know many subscribers don’t avidly read my words of wisdom every month!) And at this point in my business, I’ve noticed that people don’t always even remember where they first heard about me. I have many new clients report a series of “synchronicities” that brought them in- in the space of a few months several different friends mention me, they see an article I wrote in a local paper, someone forwards them my newsletter etc. “Ah-ha! This must be a woman I should see!” They say. These synchronicities are actually a result of all my marketing work. If you want your business to grow, you must continue to put yourself out there. And remember, increased visibility helps your referral sources remember you as well!