I’m in a great teleclass with Lynn Grodzki, who wrote Building Your Ideal Private Practice. (See www.privatepracticesuccess.com.) She is a therapist turned coach, who specializes in working with therapists and other “healing professionals” on their businesses. As I often work with a similar group, I was excited about learning from her. One of the things … Continue reading Earning Tip: Push vs. Pull Marketing →

Last week I wrote about the power of newsletters. I’ve received emails from people who wonder how to get people on their mailing lists. Now-a-days, all electronic mailing lists need to be “opt-in”- that is, you can’t put people on your list who don’t want to be on your list. So what do you do? … Continue reading Building Your Mailing List: Make Yourself Ask! →

One of the most powerful assets of The Women’s Earning Institute is my database. This is the pool of names that receives my monthly newsletter. I love writing, so for me, writing a newsletter is an enjoyable way to market. I make sure each newsletter is meaty and content heavy. Any “marketing” is generally saved … Continue reading The Power of Databases, Mailing Lists and Newsletters →

Last week I wrote about declaring your niche. “Better to be known for one thing strongly than many things weakly”. I’ve declared my “niche” of working with self-employed women in various client-based businesses. But this past week has been challenging. It feels like when you declare your niche, the universe steps in and tests you, … Continue reading Holding on to a “niche” is even scarier →

One of the most common issues I see when working with women is they have too wide a niche. Whether they are coaches, running a therapy business or law practice, they like doing a lot of different things for a lot of different people. Besides enjoying many kinds of people, women are also afraid they … Continue reading Earning Tip: Declaring a “niche” is scary →

One of the most frustrating things I’ve learned about marketing a service-based business (though this applies to many businesses) is how often people have to be exposed to you before it occurs to them to hire you. I’ve heard the number “seven” many times in connection to this- people have to be exposed to you … Continue reading Earning Tip: How many times do people need to hear about me?! →

Truth be told, I’m in mourning over the Seahawks loss yesterday in the Super bowl to the Steelers. But you are probably reading this to get some insights into running a more profitable business, so I will try to not digress into my opinions on how the refs called the game…. So the question has … Continue reading Earning Tip: How do you get on a magazine cover, anyway?! →

As many of you know, this month I was on the cover of Seattle Woman Magazine in January. (If you want to see the cover and the related article, it is under the PR link on my website.) It was quite an honor, and I was very excited! I wrote a feature article entitled Make … Continue reading Earning Tip: How my gracing a magazine cover translates into business →

January 23, 2006 Well, I cleaned the house, hid the toys and make a huge pork-roast for the informal networking dinner I hosted on Thursday- the Seven Fabulous Women. I was deeply struck by how honest we all were. I belong to formal networking groups as well (the monthly luncheon and keynote speaker type of … Continue reading Earning Tip: Informal support group creates space to be honest →

January 16, 2006 Am I worth charging more money? In the course of coaching, I teach women how to set and raise their rates. I know the theories, the exercises, the philosophy etc behind how to raise your fees, and have done a lot of speaking on this very topic. So it was time to … Continue reading Earning Tip: Charging more and feeling worth it! →