Do you want to be the Wal-Mart of your niche?
I’ve been thinking a lot about what your price says about you. It’s true that it can be very scary to occupy the high-end niche. Charging top dollar brings up a lot of issue for people. (“Who am I to charge that much?” “Am I really worth charging that much?”) But no matter what you … Continue reading Do you want to be the Wal-Mart of your niche?