The other day I’m watching television and I see this Chase commercial announcing that they now have a smart phone app that lets you know when your bank balance is getting low. They’ll “alert” you. The commercial shows a woman in the middle of a yoga class getting such an alert. She calmly extends her perfect yoga poise and uses her smart phone to transfer more money into her account. (From where, I wonder.) Thank goodness the bank let her know before she went into overdraft.
I’m not sure anyone has noticed this, so let me point something out: people’s handling of their personal finances have not improved since the advent of on-line banking. In fact, it’s gotten worse. The reality is that many people who used to balance their checkbook stopped balancing when on-line banking came out. There is this strange perception that the bank is somehow managing your account for you now that you can see your statement on-line. When you add to this the ability to put bills on auto-payment, many people have simply checked-out. Who needs to actively manage their personal finances? It’s all on autopilot…
Is this really how we want to run our finances? This is the definition of being reactive around money, as opposed to proactive. Here is how it is supposed to work: We are supposed to be in control of our money and know where it is going and how much we have. But many of us feel foggier now than ever before. So many are so frustrated and don’t know what to do.
I fear that the world of electronic banking has a very dark side. I worry that it allows us to abdicate our power to the gods of technology. Yes, we are all very busy. And we tell ourselves that we don’t have time to manage our money. (Besides, the bank is doing it for us.) We’ve stopped paying attention as much as we used to. (And some of us never paid that much attention to begin with, I know.) And if our balance goes too low, well, now the bank will just let us know! Like Pavlov’s dogs, we simply react to the sound of the bell. Now we can pay even less attention! We can be totally reactive and just wait until our phone tells us what to do….
So let me plead with you for a moment. Whether you like it or not, money is one of the most important substances in your life. You need it to eat and generally provide for yourself and your loved ones. It’s also likely that you work between 30 and 50 hours a week for money. Do you really believe that you don’t have time to spend 30 minutes a week managing it—tracking where you spent it or deciding where you want and need to put this form of life energy? Remember, money is simply a form of life energy. (See my previous post on three reasons that people stay in the money fog. As a money coach, I know that it is not as easy as simple deciding to get out. But I just had to rant about electronic banking for a moment!)
I worry for younger people growing up with on-line banking. Will they fall prey to the notion that technology can do everything for them and they don’t have to spend time deciding where they want this valuable resource to go? No one and no gadget can manage your money—only you can do that. Now, I am not opposed to technology. I use technology to help me plan my income, spending and savings, and to track where my money goes. And yes, I pay bills on line. But I am in control of it. I don’t hate on-line banking. I love being able to easily access my accounts. And paying my bills on-line beats licking stamps any day. But there is a right use of technology. Anything that beeps at you in Yoga class and causes you to react should be suspect. You are the driver of your financial life.