Women tend to be perfectionists when it comes to their business, even if they don’t see themselves as perfectionists. And no where is this more obvious than when it comes to raising their rates. They always seem to have a good reason to wait to raise their rates. It is as if they never feel they are quite good enough to command more money. The litany of reasons/ excuses may sound familiar: “I’ll raise my rates when I have more experience, when I have more clients, when I finish my website, when I write a book, when I collect more testimonials, when I finish that certification, when I feel like I’m worth more money….” (Of course they don’t say that last one out loud!)
Men are not waiting. I believe that self-employed men raise their rates more often then women and increase their rates by a higher percentage. (Of course there are men who suffer from this also!) Stop waiting! The question is, are you good enough right now, just as you are, to charge more money? I believe you are. Start repeating to yourself, “I deserve to make good money!” Stop waiting to be perfect. You’ll be waiting a long time.