A lot of women I work with don’t like to sell. They fear being seen as pushy and would rather wait for someone to come up to them and say “Hello there, can I buy from you, please?” But sometimes people need and want us to sell to them, especially if we have something they could really use.

I was reminded of this when I was reading Seth Godin’s Marketing Blog. At the farmer’s market, a man was really pushing eggplants, which Seth decided to buy. And he was glad he did!

In our permission marketing world, sometimes it’s easy to forget how important selling is. Not because people are so stupid that they need to be sold something. Not because selling is obsolete because you can just search for what you want and then buy it. No, because selling overcomes fear. Fear of closing, fear of commitment, fear of blanching or sauteeing or just plain fear of buying something. (Posted by Seth July 8th)

A lot of people are afraid of eggplants and need help overcoming their fears. So remember, if you have a valuable service, you owe it to people to tell them about it.

Our customers are not mind readers. They don’t know how much we can help them and make their lives better if we don’t tell them. Seth was really glad he bought that eggplant, and he wouldn’t have bought it if someone hadn’t sold it to him.