As many of you know, this month I was on the cover of Seattle Woman Magazine in January. (If you want to see the cover and the related article, it is under the PR link on my website.) It was quite an honor, and I was very excited! I wrote a feature article entitled Make More Money! Why women undersell themselves and what to do about it. Since then, many business owners have asked me, “Did you get a lot of clients from that?” Yes and no. I certainly have had some phone calls (and many congratulatory emails from my colleagues and clients!) but the real value lies in how I leverage it in the future. Nancy Juetten, a fabulous PR women and “corporate story teller” tries to teach this to all her clients. She says that the true value lies in what you do with an article after it is published. How can you re-use it? For example, this magazine will be the corner-stone of my PR packets for this year. I’ve already sent some out to various schools where I would like to be invited to speak. (I guess you could say that I am inviting them to invite me to speak!) And I have already booked other speaking gigs as a result of being on the cover. That is the real power. Once people hear me present in person, they are far more likely to book me as their business coach or trainer, then merely reading an article I wrote. Everything works together. I’ll keep you posted as things pan out!
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