Being self-employed means you do so much yourself! I have these moments when I grip the desk and say, “Should I really be the one doing this? I mean, who is in charge here?! Oh crap. It’s me.” With so many tasks to do, it really makes you confront your perfectionist tendencies! So when it was time to do my first press release, I had to tell myself, “OK, this is not the time to do a perfect press release. I’ll do that next year. For now, I’ll do one that is good enough.” So I did two things. I ordered Nancy Juetten’s Media-Savy-To-Go Publicity Tool Kit. Then I went to www.prfree.com and ordered their ezine on writing press releases. I gave myself one week to digest the material (I had to schedule in the time to read all of this in my calendar) and then I sat down to write a press release celebrating the first year in business for the Women’s Earning Institute. I had Googled “Press Releases” and found www.prfree.com, so I decided to use them. So I signed up and spent my $72 to distribute my one page “imperfect masterpiece”. The result? Well, Oprah hasn’t called me yet to discuss why women undersell themselves, but the press release is popping up under Google in a couple of places. So that is good. Good enough. Good enough. Good enough.